Our story
Because every kid deserves a great coach.
Ready, Set, Coach exists to make it easier for volunteer parent coaches to give kids organized, positive, fun, developmentally appropriate sports experiences—regardless of the coach's own athletic background.
You bring the whistle. We'll bring the game plan.
We know a thing or two about sports.
Between the two of us, sports have been part of our lives for as long as we can remember.

Jenna Wade
Co-Founder
Jenna was a Division I alpine ski racer and team captain at the University of New Hampshire who competed internationally and also played varsity soccer. Sports shaped who she is - teaching her how to lead, push through hard things, trust a team, and find confidence in doing things that don't come easily.

Harrison Wade
Co-Founder
Harrison grew up as a three-sport athlete, competing in football, wrestling, and baseball. He was a state-champion running back, placed third at the state wrestling championships, and played varsity baseball. Sports taught him what it means to put in the work, be a great teammate, and compete for something bigger than yourself.
So naturally, we had three kids with three completely different levels of athletic ability.
Parenthood has a sense of humor.
Jenna and Harrison aren't trying to turn every child into an elite athlete. They're parents watching three different kids experience sports in three different ways.
Some things come naturally. Some things take work. Some sports click. Others absolutely do not.
And that's okay. Those experiences helped shape the philosophy behind Ready, Set, Coach.
“Youth sports shouldn't depend on whether a kid happens to get a former elite athlete as their volunteer coach.”
Most parent volunteers get:
…and very little guidance about what to actually do with a group of energetic kids for an hour. Ready, Set, Coach exists to close that gap.
What makes a great youth coach?
Hint: it isn't winning.
Teach the game
Kids should leave the season understanding more about how the sport works.
Teach the team
Kids should understand that teammates depend on one another.
Teach effort
Help kids experience the satisfaction of improving through practice.
Build confidence
Create opportunities for every child—not just the most athletic—to experience success.
Make it fun
Kids should want to come back next week.
That's why we built Ready, Set, Coach.
We take coaching knowledge and turn it into simple, usable resources—like having an experienced coach help you plan practice.
What am I teaching today?
What drills should we do?
How long should each drill take?
How do I explain this to a six-year-old?
How do I keep twelve kids moving instead of standing in line?
How do I adjust for different ability levels?
What do I do when a drill just isn't working?
You don't need an athletic résumé to be a great coach.
You just need to show up for the kids.
You bring the whistle. We'll bring the game plan.
